In the present world of Consumerism, we are spoilt for options, each of us has different preferences in choosing a Brand or a product, even though brands come up with various marketing initiatives to attract the Consumers ultimately their Customer experience decides if we would stay with that brand or not? A bad Customer Experience would make us stay away from that brand or we would think many times to choose a product from that brand. Why do you think Customer Experience plays a major role for any brand?